The woman in the photo above would represent my target audience well. For a start her red and black hair, her choice of clothing and her piercings and tattoo all represent what music taste she has, what movies she likes, what her hobbies are etc.Shes Female,
Around 18-24 years old
White(American)
She has lifestyle choices which intertwine with her music and hobbies in life.
She is most likely a blue collar worker, so she would be in the grouping of a C1 or D. Maybe a student perhaps.
She would buy her clothes at Band merchandise websites, alternative clothing stores online or a branch in her local area.
She would watch gory horror movies or actions movies
read comic books
go to gigs
buy CD's
have some form of music player, (ipod mp3)
Her music taste includes, heavy metal, Rock n Roll, Punk rock, Death metal anything with a heavy guitar in it.
From the magazine she would most likely purchase clothing and gig tickets. She would read the magazine more for pleasure.
Given that your magazine will be sold in the UK what is the point of having an American as the ideal target audience member? You need more detail on the purchasing habits of your target audience and the level of disposable income they would have. If they are C1-D category on the social scale this makes your magazine a meat market product. Why have you chosen this social grading? Try to be a bit clearer about this.
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