Friday, 4 March 2011

3.What kind of media institution might distribute your media product and why?

For my magazine i would suggest the publishing company IPC.

I feel like NME and other music magazine my product can benefit from having a large company to publish it. for example i would like my magazine to be a nation wide printed magazine i feel there is a large request for a magazine like mine nationwide and as it distributes with W H smith i feel it would be bought more often as well.
However i feel my magazine is quite a rebellious magazine and with a big company i could lose editorial power and feel that the publishing company could take over all of it.
As well as that IPC's rivals Bauer publish Kerrang, a magazine similar to mine so it would be healthy for my magazine to have a competing publication.
IPC can also provide an Internet based magazine to create synergy, this will boost revenue and could also hold more potential advertisement as well.

1 comment:

  1. Fair comments although note that IPC is a publisher rather than a distributor of magazines. There is a sister company called market force for distribution; take a look at their website. In order for IPC to take your magazine you would need to be able to prove that the audience for it could generate a substantial advertising revenue stream. Do you think this would be possible?

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